Project: Messestand für
Location: Online Marketing Düsseldorf 25th/26th of September 2007
Architects: Wilfried Hackenbroich
uboot.com is a German/Austrian company that provides an internet platform for a youth network with blogs, galleries and videos. The trade fair stand for the online marketing fair OMD 2007 provided a lounge atmosphere adequate for the business environment with an innovative configuration representing the youth groups of social network platform in the internet.
The design for uboot.com was based on a single volume hovering above the stand. This volume consisted of 1,280 textile ribbons of different lengths suspended from a space frame. The ends of the ribbons formed a smooth surface that created differentiated spaces underneath with a variation of intimacies. Besides this open space created by the ribbons, the single volume itself was permeable; the ribbons were more a filter than a barrier.
Besides the atmosphere of a lounge for this trade fair stand, the design provided an analogy to the Internet. The actual “form” consisted of a multitude of individual elements, each in different length, consequently all elements contributed in various intensities to the overall appearance, similar to the users of the web 2.0 which generate these digital networks by their individual contributions. The atmosphere of the stand was dominated by the softness and the movement of the textile ribbons, which were almost immaterial, just present enough to reflect the light, as intangible as the Internet itself.